Our Story

Our Mission: Become Your Go-To Niche Jewelry & Accessory Boutique (Online!)


Hello there! Thanks for taking the time to check out our page. We founded RSCo. based on love of fashion first. Jewelry & accessories are just one of those things - they’re all around you, everywhere you look across so many ages and backgrounds. You generally appreciate them, they add a new dimension to any outfit and yet they’re often overshadowed by clothes or pair of shoes. Many stores sell them, but few do more than fill up a display rack and leave you to sift through them on your own . You know what you like and you’ll know it when you see it, but you largely glaze over the endless inventory of everything else you just don’t want. That’s where we diverge. It’s our hope that you think of us first when you’re looking for something unique, yet specific. We will continue to add custom, personalized and niche-specific pieces to our already 450+ item catalogue, and we hope to stay in touch via email when new pieces come in. We will continue to streamline our store’s navigation so you can skip directly to what interests you. All you need to see are the specific pieces you want - we will take care of the rest.
We know that those close to you won’t be shy about commenting on your style. Since accessories and jewelry are so versatile, we offer ‘friends and family’ discounts on as many pieces as we can so you can save big time when buying two or more pieces. We feel this will only help others explore accessorizing with their own looks in the future.
In addition to our mission, we are a real family-owed and operated business (yes, I am the Owner writing this post) who started our store while working full-time, because we spent our free time otherwise looking for accessories and jewelry ourselves. We offer 30 day returns, free S&H and we donate $1.00 to charity for each item sold. Lastly, we offer exclusive VIP discounts to our email subscribers - we would love your continued business!
For more info, please see below. Feel free to reach out to us anytime at patandz@ruggedswagco.com! 
-Pat & Z



Why Wear Accessories?

Humans love individualizing themselves. Jewelry has been worn in nearly every culture for thousands of years. This is for a really simple reason - accessories look good! Our eyes are naturally drawn to a beautiful bracelet, a precious metal necklace, or a rugged leather duffel bag. Wearing the pieces you love the most will make an otherwise ordinary outfit look completely unique on you. High quality accessories will last for many years, and are often less expensive than an article of clothing. Accessories you love and wear are an external expression of you. 

Free Shipping

We offer free shipping and handling on every item in the store. Expedited shipping options are available on many items as well!

Great Value

We pledge to you that all products in our catalog are of utmost quality and value. If for any reason you feel our products are not of the quality you expected, please reach out to us and we will make it right. 


We only carry items that are of excellent quality and durability. These materials include genuine leather, waxed canvas, wood, cotton, natural gemstones, silver, gold, rose gold and more. 


We select products based on styles that are founded in a few key principals:

  • Timeless - will last beyond just a trend
  • Simple - our products are not overly complicated. We believe that simplicity and beauty are synergistic.
  • Versatile - we're confident that nearly all of the products in our store will fit the bill for most social, fashionable or professional occasions.


Looking for something custom or personalized? We offer necklaces, bracelets, rings, bags and more that can be personalized with names, initials and dates. Many are offered in sterling silver with optional 24k gold and rose gold plating, and several are offered with different chain types, fonts and sizes. 

30 Day Returns & Warranty

We recognize the need to present value to our customers, and we stand behind the quality of items we sell. Because of this, we offer a one year warranty on any wear-and-tear damage to all travel bags, purses and totes. We will take it back, repair it and return to you. 

If for some reason you wish to return an item, we will accept returns for up to 30 days after purchase, so long as you the following criteria is met:

  • You wish to return your item and it has no damage or noticeable signs of wear.
  • Your item is defective and has broken or otherwise been compromised in quality. 

We cannot accept any returns on items that have been broken through improper usage or have noticeable signs of wear and tear. Custom & personalized items require a 30% restocking fee in order to return. We are happy to discuss any questions regarding custom / personalized items via email. 

Please click here for more information about warranty and returns. 

For A Good Cause

We're proud to say that as of February 1st, 2018, Rugged Swag will be donating $1.00 for every item sold to a charitable cause. We will evenly divide the total each month and donate to the following causes:

  • Alzheimer's Association 
  • Wounded Warrior Project

Very excited to give back and hope to be able to donate even more in the near future!

Customer Service

Please feel free to contact us with any questions or special requests you may have at patandz@ruggedswagco.com. Most requests will be responded to same-day, including status updates, questions about an individual item, etc. We can discuss various shipping options, gift-wrapping, or special notes and messages you’d like to include with your purchase. A big part of our brand is the ability to customize and personalize and we can work with you to provide this for special events you may have, including birthdays, graduations, holidays, anniversaries, bachelor or bachelorette parties, groomsmen gifts, bridesmaids gifts, etc.

What’s Next?

Our love for style and quality transcends the accessories and fashion gear arenas, and are always brainstorming ways we can provide customers what we feel they want. This may result in a sister store coming in the (somewhat) near future. Stay tuned for updates and we will continue to enjoy Rugged Swag in the meantime.